Right in the heart of Downtown Miami, at the Ingraham Building, a relatively new store in the area, the Neushop store, is introducing an innovative way of shopping by going back to basis. Neushop was born to pursue design that addresses real life. The kind of design that is unafraid of everyday aesthetics, and learns from what worked before. It is an aspiration of Neushop to show that a city perceived as superficial has been infiltrated by serious design thinking.